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trade.gov

1 resource from trade.gov we point founders to, and the questions each answers.

📄 Article

✓ Link checked India Free Intermediate

A government trade-commission guide to how India's distribution system is actually structured - the three-tier distributor/wholesaler/retailer model - written for outsiders entering the market, which makes it unusually clear and structural.

India - Distribution and Sales Channels

From trade.gov by International Trade Administration (US Dept of Commerce)

India typically runs a three-tier distribution structure: distributor, wholesaler, retailer.
Large FMCG players can run 40-80 distributors across the country.
Useful structural map before you negotiate any single distributor relationship.

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Answers What's the difference between modern trade and general trade, and which should I start with? What terms should I negotiate with a distributor (margins, credit, exclusivity)?

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