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A clean, no-nonsense glossary covering ROAS, CAC, MER, AOV and CPA in one place, the right first read before diving into any specific attribution debate.
A Guide to Ecommerce Metrics
From Triple Whale Help Center by Triple Whale
- Definitions and formulas for ROAS, CPM, CTR, CVR, CPA, AOV, MER
- How the metrics relate to each other in one funnel
- Written for operators, not analysts
