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Umbrex

1 resource from Umbrex we point founders to, and the questions each answers.

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A consultant-built framework covering all touchpoint types (digital, physical, assisted), useful once you're past the basic D2C-vs-marketplace question and need to think about organisational and journey design across every channel at once.

Omnichannel Strategy Framework Explained

From Umbrex by Umbrex

  • Frames omnichannel as aligning customer journeys, commercial processes and platform capabilities together
  • Covers assisted channels (contact centre, chat, sales reps) that founders often forget in channel planning
  • Useful as a structural checklist when scaling past 2-3 channels
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Answers When should I add offline/omnichannel to a channel mix that's already working online? How do I keep pricing and promotions consistent across D2C, marketplaces and offline without a price war with myself? What operational/organisational changes does going omnichannel actually require?
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