We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 11 cities confirmed, 178 founders registered. Any city that reaches 20 interested founders is on too. See your city
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Unimarks Legal

1 resource from Unimarks Legal we point founders to, and the questions each answers.

📄 Article
✓ Link checked India Free Intermediate

Goes beyond the registration checklist into actual brand-protection strategy, naming pitfalls, enforcement options, and what to do when someone copies you, written by a firm that handles these disputes.

How to Register a Brand Name in India: The Strategic Brand Protection Blueprint (Updated 2026)

From Unimarks Legal

  • Explains why 'first to file' punishes founders who delay past launch
  • Covers enforcement options: cease-and-desist, opposition, infringement suits
  • Discusses naming choices that are harder or easier to defend later
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