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Why we picked it A clear-eyed walk through the exact tension in the question, more spend versus intact margins, with practical pacing rules rather than vague 'scale carefully' advice.
How to Scale Your Ecommerce Ad Spend Without Killing Your Profit Margins
From Uptown Cow by Uptown Cow
- Budget pacing rules that avoid re-triggering the learning phase
- Margin-aware framing of what 'scaling' should mean
- Practical checklist before pushing more budget
