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A plain explainer, published on the Vidhi Centre for Legal Policy's blog, of the Central Consumer Protection Authority's 2023 dark-pattern guidelines and who they cover.
From Trickery to Transparency: India's New Guidelines on Dark Patterns
From Vidhi Centre for Legal Policy by Ayushi Srivastava and Manu Jalaj
- The guidelines cover platforms, advertisers and sellers offering goods or services in India
- They list specified patterns such as false urgency, basket sneaking, confirm shaming, subscription traps and drip pricing
- The guidelines do not set fixed penalty amounts; enforcement runs through the Consumer Protection Act
