We plan to bring eChai across 100 cities in India. The next eChai Startup Demo Day is on 29 August in Bengaluru and Pune. The next after that is on 26 September, all in person, with 12 cities confirmed and 528 founders registered. See your city
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The referral-loop math here (Dropbox, Harry's, Robinhood) is exactly the mechanism that turns a first-100 customer into a second-100 customer for free, which matters more than any single acquisition tactic once you have any customers at all. Worth mining for a simple refer-a-friend nudge you can run manually.

12 Proven Tactics to Build Hype Before a Product Launch

From Viral Loops Insider by Viral Loops

  • Tiered referral rewards compound customer acquisition without ad spend
  • Concrete referral-program numbers from Dropbox, Harry's and Robinhood
  • Applicable even as a manual WhatsApp-based referral ask, no tooling required
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Answers How many people do I actually need on my waitlist before I launch in India? I have zero following and almost no ad budget - how do I still get to 100 orders?
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