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The referral-loop math here (Dropbox, Harry's, Robinhood) is exactly the mechanism that turns a first-100 customer into a second-100 customer for free, which matters more than any single acquisition tactic once you have any customers at all. Worth mining for a simple refer-a-friend nudge you can run manually.

12 Proven Tactics to Build Hype Before a Product Launch

From Viral Loops Insider by Viral Loops

  • Tiered referral rewards compound customer acquisition without ad spend
  • Concrete referral-program numbers from Dropbox, Harry's and Robinhood
  • Applicable even as a manual WhatsApp-based referral ask, no tooling required
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Answers How many people do I actually need on my waitlist before I launch in India? I have zero following and almost no ad budget - how do I still get to 100 orders?
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