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WeltPixel

2 resources from WeltPixel we point founders to, and the questions each answers.

📄 Article

✓ Link checked Free Advanced

Why we picked it Turning on CAPI is step one. This is the step two guide for making sure the data you send is actually good enough for Meta to use.

EMQ is Meta's 0 to 10 score for how well your server events match a real Facebook profile, aim for 6+, 8-9 is achievable with full customer data
Adding hashed phone number on top of email is the single biggest jump in match quality
Advertisers who raised EMQ saw 15-25% better cost per action within 2 to 4 weeks, per Meta's own benchmarking

📋 Template

✓ Link checked Free Beginner

Why we picked it Use this the day after you connect Meta, and again every month. Tracking breaks silently far more often than founders expect.

A 10 point post install checklist, from confirming the pixel fires on every page type to checking Shopify's Optimized pixel setting doesn't override your app's pixel
Flags that the theme app embed most server side setups need ships disabled by default
Built as a monthly and quarterly cadence, not a one time check

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