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Written for Indian D2C founders specifically, and useful precisely because it tells you what to ignore: it calls standalone ROAS, CTR, and CPC curiosity, not signal, to investors, and names contribution margin, CAC payback, and LTV:CAC as what actually gets underwritten.
D2C Founder Fundraising: The Meta Ads Metrics Investors Actually Care About
From Wittelsbach AI
- Flags CM2 of 25 to 40% of revenue and CAC payback under 4 months as the numbers Indian investors actually check.
- Names an LTV to CAC ratio of 3.0 or higher as excellent, below 2.0 as weak, with rupee denominated repeat purchase benchmarks by category.
- Explicitly dismisses standalone ROAS, CTR, and CPC as diligence signal on their own.
