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WordStream

2 resources from WordStream we point founders to, and the questions each answers.

📄 Article

✓ Link checked Free Beginner

A calm, checklist-style diagnostic for the most demoralising moment, clicks but no sales. It correctly points the finger at landing pages, pixel setup, objective mismatch and learning phase rather than letting you blame 'the algorithm'.

Facebook Ads Not Converting? 9 Common Reasons (+How to Fix)

From WordStream by Susie Marino

Nine fixable causes: landing page, pixel, offer, targeting, fatigue, objective, budget, time, attribution
Reframes 'not converting' as usually a post-click problem
Gives a triage order instead of random tweaking

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📄 Article

✓ Link checked Free Beginner

A long running, frequently updated benchmark piece with cost per click broken out by industry, so you can sanity check whether your own early numbers are normal or a sign something's broken.

How Much Do Facebook Ads Cost? (+9 Ways to Stretch Your Budget)

From WordStream

Average CPC across industries cited at $0.70 for traffic objective, $1.92 for lead generation.
Costs swing hugely by category, from around $0.34 CPC in Shopping/Gifts to over $1.20 in Finance/Insurance.
A low daily budget directly slows how fast you exit the learning phase, since fewer impressions mean fewer chances to gather signal.

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Answers How much budget do I actually need to start Meta ads for my brand in India?

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