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Why we picked it Yotpo runs loyalty for a huge slice of Shopify Plus brands, and this piece lays out the actual metrics - CLV, repeat purchase rate, redemption rate - you need to track to know if a program is working, not just whether points are being handed out.
Effectiveness of Loyalty Programs: Data, Metrics & ROI Guide
From yotpo.com by Yotpo
- Member vs non-member comparison is the only honest way to isolate program impact.
- Track CLV, repeat purchase rate, AOV and redemption rate together, not in isolation.
- Meaningful ROI signal usually takes 6-12 months of data to show up.
