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Beginner
Ben Heath runs a Meta ads agency and posts practical, screen-recorded diagnostics rather than theory, useful as a first-move video when a campaign has clicks but nothing behind them.
Facebook Ads Not Working? Try THIS First
On YouTube (Ben Heath) by Ben Heath
- Start every diagnosis inside Ads Manager, not by rewriting the ad, before assuming creative is the problem
- Check whether the ad set has actually exited the learning phase before judging its performance
- Confirm the optimization event matches the actual business goal (Purchase, not Traffic or engagement)
- Look at the landing page experience from a cold visitor's point of view, not the founder's
