We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 11 cities confirmed, 198 founders registered. Any city that reaches 20 interested founders is on too. See your city
A playbook

Grow organically with SEO and content

Compound free traffic with SEO, content, and earned press.

3 steps, 18 questions, laid out in the order you'll hit them

Each step is a topic with the real questions D2C founders ask; open whichever one you're stuck on for the answer and the resources on it.

  1. 1
    SEO for D2C brands

    Free traffic that compounds while you sleep.

    I just launched my Shopify store. Where do I even start with SEO? 4 → What technical SEO actually matters for my product and collection pages? 4 → How do I build a content/blog strategy that actually drives organic traffic, and sales, not just eyeballs? 4 → I have almost no budget, how do I build backlinks and authority for my D2C brand? 4 → Are there India-specific SEO things I should be doing differently, language, COD, local search? 4 → All 6 questions in SEO for D2C brands →
  2. 2
    Content & social media

    Show up daily so the ad has somewhere to land.

    Should I be on Instagram, YouTube Shorts, and Pinterest, or just pick one? Where do I actually put my limited time? 4 → I'm a team of two - what should I actually be posting every week, and how do I build a system so it doesn't fall apart after month one? 4 → Should I be paying for polished brand shoots or just running UGC campaigns - what actually converts for a D2C brand? 3 → How do I get more mileage out of one shoot instead of creating from scratch for every platform? 4 → Should I, the founder, be on camera building a personal brand, or should that be the brand account's job? 4 → All 6 questions in Content & social media →
  3. 3
    PR & earned media

    Get written about without a PR retainer.

    How do I get press coverage for my D2C brand without hiring a PR agency? 4 → How do I pitch journalists directly, and is there an Indian version of HARO? 4 → How do I get my D2C brand featured on YourStory, Inc42, ET or Moneycontrol? 4 → Are startup awards, 'best brand' lists and rankings actually worth applying for? 4 → When is it actually worth hiring a PR agency in India, and what does it cost? 4 → All 6 questions in PR & earned media →
eChai Partner Brands