Grow with influencers and UGC

Seed creators, run UGC, and turn affiliates into a channel.

3 steps, 18 questions, laid out in the order you'll hit them

Each step is a topic with the real questions D2C founders ask; open whichever one you're stuck on for the answer and the resources on it.

1. 1
   Influencer & UGC seeding

   Get real people posting your product early.

   What exactly is influencer/UGC seeding, and how is it different from paying for a sponsored post? 3 → How many creators should I seed to for a first wave, and what should I budget? 3 → How do I actually run my first product-seeding campaign, step by step? 3 → How do I find creators to seed to before I can afford Kofluence or a UGC platform? 3 → What can I learn from how Mamaearth used influencers and word-of-mouth before it had a big budget? 3 → All 6 questions in Influencer & UGC seeding →
2. 2
   Influencer & affiliate programs

   Ongoing creator engines, not one-off posts.

   How do I build a repeatable influencer program instead of just sending free products and hoping for posts? 4 → Should I spend my budget on micro-influencers or go big with a macro/celebrity influencer for my D2C brand? 4 → How do I actually set up an affiliate program for my D2C brand, and what commission should I pay affiliates? 4 → Which influencer marketing and affiliate platforms should I actually be using in India? 4 → How do I measure influencer ROI properly instead of just tracking likes and reach? 4 → All 6 questions in Influencer & affiliate programs →
3. 3
   Content & social media

   Show up daily so the ad has somewhere to land.

   Should I be on Instagram, YouTube Shorts, and Pinterest, or just pick one? Where do I actually put my limited time? 4 → I'm a team of two - what should I actually be posting every week, and how do I build a system so it doesn't fall apart after month one? 4 → Should I be paying for polished brand shoots or just running UGC campaigns - what actually converts for a D2C brand? 3 → How do I get more mileage out of one shoot instead of creating from scratch for every platform? 4 → Should I, the founder, be on camera building a personal brand, or should that be the brand account's job? 4 → All 6 questions in Content & social media →