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$1M Revenue, $0 Profit: Our D2C Reality Check

Indie Hackers community · indiehackers.com Free Intermediate

An unfiltered founder account of hitting $1M revenue on a Shopify D2C brand with zero profit, the exact cautionary tale for anyone assuming international revenue automatically means international margin.

  • Revenue scale did not translate to profit for this Shopify D2C brand
  • Physical-product economics (manufacturing, shipping) ate the margin
  • A useful gut-check against vanity revenue metrics when going global
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The question it answers

  1. What breaks first when a Shopify store scales from India-only to global, content, ops or economics?

Read with it

  1. A blunter take than most vendor content, it argues global D2C on Shopify is a business-model transformation (tax, cross-border... ebrands.com Article Mastering Shopify: What It Really Takes to Build a Global D2C Business eBrands
  2. A structured nine-step framework, research, market-entry plan, localization, compliance, local partnerships, that turns 'go... shopify.com Article International Ecommerce Strategy: 9 Steps to Expand Shopify
  3. Weekly founder interviews on real launches, growth and international scaling, the closest thing to sitting in on another D2C... podcasts.apple.com Podcast Shopify Masters Shopify
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