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Affiliate Commission Rates by Industry (Data + Templates)

ReferralCandy · referralcandy.com Free Beginner

The most usable commission-rate reference out there - real industry benchmarks (5-15% for physical goods, higher for digital) plus a start-from-profit-not-revenue method for setting your own number. Use this before you pick a percentage out of thin air.

  • Physical D2C goods typically pay 5-15% per sale; digital products pay far more.
  • Set commission caps against profit per order, not revenue, so payouts can't push you negative.
  • Many brands run tiered rates: higher for new customers, lower for repeat buyers.
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The question it answers

  1. How do I actually set up an affiliate program for my D2C brand, and what commission should I pay affiliates?

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