Article

How to Structure Your D2C Affiliate Program: Commission Models That Convert

vCommission · vcommission.com Free Intermediate India

vCommission runs affiliate programs for Indian D2C names like Swiss Beauty and Giva, so this isn't theory - it's the commission-model playbook (CPS vs CPA, new-vs-repeat tiering) pulled from actual Indian campaigns. Read this before you set a flat percentage and regret it in month two.

  • CPS (percentage of sale) vs CPA (fixed payout) - when to use each.
  • Real Indian brand examples running CPA to cap acquisition cost while testing new affiliates.
  • Double-digit incremental revenue is achievable once attribution and commission rules are clean.
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The question it answers

  1. How do I actually set up an affiliate program for my D2C brand, and what commission should I pay affiliates?

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