Article

Blinkit, Zepto, Instamart Turn Into D2C Ad Hotspots In Festive Season Rush

Inc42 Free Intermediate India

Concrete data on why brands shift budget to q-comm, higher ROAS and conversion than Meta/Google against high-intent shoppers, plus the warning that costs jump 40-50% in peaks and returns normalise as competition heats up.

  • Q-comm claims 1.5-2x ROAS and 3-8% conversion vs Meta/Google
  • Festive-season ad costs spike 40-50%
  • Early campaign returns fade once keyword competition intensifies
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The question it answers

  1. How do I get visibility and win the search and ads game on quick commerce?

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