Article

Quick Commerce Turns On The Ad Tap

Inc42 Free Intermediate India

Explains why ads have gone from optional to near-mandatory on q-comm, the platforms now run thousand-crore ad businesses, which tells you who the economics favour. Essential context for budgeting your visibility spend.

  • Ad rates rose 40%+ in a year; festive premiums can double
  • Ads now contribute ~9-11% of platform revenue, a core profit lever
  • Impulse/replenishment categories (FMCG, beauty) are the natural ad fit
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The question it answers

  1. How do I get visibility and win the search and ads game on quick commerce?

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