Article

Brand Partnerships: Why They Matter for D2C Brands

AdRoll · adroll.com Free Beginner

Makes the business case for why partnerships deserve a line item in your growth plan rather than being an occasional favour to a founder friend - useful to justify the time investment to a co-founder or investor.

  • Partnerships boost brand perception and strength when core audiences and values align.
  • Cross-promotion between similarly-sized brands is often more cost-effective than paid ads.
  • Choosing partners with matched sales goals prevents lopsided effort.
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The question it answers

  1. How do I find a brand to partner with that isn't a direct competitor?

Read with it

  1. Argues, from an Indian retail-trade perspective, why collaboration is displacing discounting as the preferred growth lever for... indianretailer.com Article Why D2C Brands Prefer Collaboration over Competitive Prices Indian Retailer
  2. A marketer's practitioner breakdown of concrete partnership activities you can actually run this quarter, not just abstract... rachelandreago.com Article Brand Partnership Strategy: Types and Activities Rachel Andreago
eChai Partner Brands The partnership →