Article
Why D2C Brands Prefer Collaboration over Competitive Prices
Indian Retailer · indianretailer.com Free Intermediate India
Argues, from an Indian retail-trade perspective, why collaboration is displacing discounting as the preferred growth lever for Indian D2C brands - directly relevant as ad costs and price wars squeeze margins here.
- Collaboration is increasingly favoured over price-cutting as a customer acquisition strategy in India.
- Price wars erode margin permanently; collaborations build brand equity that compounds.
- Frames partnership as a defensive move against a race-to-the-bottom on discounting.
