Article

ChatGPT Shopping and Instant Checkout: Exploring the Future of Commerce

Isabelle Watson · Talon.One Free Intermediate

A March 2026 account of how shopping inside ChatGPT changed: the launch of in-chat checkout in 2025, OpenAI's step back from it, and how merchants' products get shown now.

  • OpenAI pulled back from in-chat checkout in March 2026 and relaunched shopping around discovery on 24 March 2026
  • Merchants share product feeds through the Agentic Commerce Protocol; Shopify merchants appear through Shopify Catalog
  • Clear attributes, accurate variant prices and stock, and Product/Offer/Rating markup help visibility
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It answers 2 questions

  1. Can AI actually generate ad creatives that convert, or is it just noise?
  2. How do I get my brand cited by ChatGPT, Google's AI Mode and Perplexity?

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