Course

Conversion Optimization Minidegree

CXL Institute · cxl.com Paid Advanced

The closest thing to a structured, practitioner-built curriculum in CRO - 20 courses across research, testing and psychology for a founder ready to move past ad-hoc fixes into an actual testing program.

  • Covers conversion research methodology, A/B testing statistics and behavioural psychology across roughly 20 courses.
  • Built for marketers and growth leads who want to run a real experimentation program, not just one-off tests.
  • A genuine time and money investment - worth it once you have enough traffic to actually run tests on.
Open on cxl.com ↗

The question it answers

  1. I barely get 500 visits a week. What should I A/B test first, and can I even trust the results?

Read with it

  1. The most rigorous free explainer on running valid tests without fooling yourself with noise - essential reading before you're... cxl.com Article What Is A/B Testing? The Complete Guide: From Beginner to Pro CXL
  2. Instead of guessing what to test, GoodUI hands you patterns backed by hundreds of real A/B tests across ecommerce and SaaS... goodui.org Tool GoodUI - A/B Tested Patterns for Higher Conversion GoodUI
  3. A free, structured audit across homepage, PDP, cart, checkout, mobile and speed - the checklist to run yourself in an afternoon... cleancommit.io Template 148-Point Shopify CRO Audit Checklist Clean Commit
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