Article

Do you need an SEO? (Google Search Central)

Google · developers.google.com Free Beginner

Google's own guidance on hiring an SEO: the questions to ask, and the warning that no one can guarantee a #1 ranking on Google.

  • Ask any agency what results to expect and in what timeframe.
  • Walk away from anyone who guarantees first place.
Open on developers.google.com ↗

The question it answers

  1. Which SEO tools are actually worth paying for, how long until SEO pays off, and what mistakes do founders keep making?

Read with it

  1. Straight from the source that actually runs the ranking algorithm, Google's own explanation of what makes a site eligible to... developers.google.com Article SEO Starter Guide: The Basics Google Search Central
  2. Ahrefs' flagship guide, updated for the AI Overviews/ChatGPT search era, is the single most comprehensive free resource for... ahrefs.com Article SEO: The Complete Guide for Beginners Ahrefs
  3. Google's own Search Relations team discussing what actually happens behind algorithm updates and common founder misconceptions,... developers.google.com Podcast Search Off the Record Google Search Relations team
  4. Google's free tool showing which searches bring people to your store, which pages are indexed and what is broken. The first SEO... search.google.com Tool Google Search Console Google
  5. Screaming Frog's licence page: the crawler is free up to 500 URLs, and a licence (shown at €245 a year per user) removes the... screamingfrog.co.uk Tool Screaming Frog SEO Spider pricing Screaming Frog
  6. Semrush's plan page: a Free account with 10 reports a day and the SEO plan at $139 a month ($117.33 billed yearly) for 5... semrush.com Tool Semrush pricing Semrush (an Adobe company)
eChai Partner Brands The partnership →