Article

Ecommerce Rollup Startup Evenflow Adds 4 D2C Brands To Its Portfolio

Inc42 · inc42.com Free Beginner India

Concrete evidence of a Mumbai-based roll-up actively closing acquisitions, with the specific categories (athletic wear, pet, baby care, kitchen utilities) it targets - useful for gauging whether your brand's category is currently in favour.

  • Evenflow acquires online sellers across athletic wear, pet, baby care and kitchen utilities.
  • Founded 2021 by Pulkit Chhabra and Utsav Agarwal, Mumbai-based.
  • Provides marketing, supply chain and procurement expertise post-acquisition, not just capital.
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The question it answers

  1. Which roll-ups and acquirers are actively buying D2C brands in India right now?

Read with it

  1. Shows that Indian conglomerates, not just VC-funded roll-ups, are now running Thrasio-style acquisition strategies - important... inc42.com Article Aditya Birla Group Joins Thrasio-Style Bandwagon; To Acquire & Scale D2C Fashion, Lifestyle Brands Inc42
  2. Documents the pace at which Mensa Brands, founded by ex-Myntra and Medlife cofounder Ananth Narayanan, was acquiring - 10... inc42.com Article Thrasio-Styled Mensa Brands Acquires Majority Stake In 10 D2C Startups Inc42
  3. Specifically addresses the smaller, non-flagship brand's path to a roll-up acquisition - most exit content assumes you're... purshology.com Article The Exit Strategy: How Small Indian D2C Brands Get Acquired by Roll-Up Firms purshoLOGY
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