Article

Thrasio-Styled Mensa Brands Acquires Majority Stake In 10 D2C Startups

Inc42 · inc42.com Free Beginner India

Documents the pace at which Mensa Brands, founded by ex-Myntra and Medlife cofounder Ananth Narayanan, was acquiring - 10 majority stakes within six months - showing just how fast a roll-up process can move once you're in it.

  • Mensa Brands acquired majority stakes in 10 D2C brands within six months of launching.
  • Founded by Ananth Narayanan, ex-Myntra and Medlife cofounder.
  • Deal pace shows roll-ups can move far faster than a typical strategic M&A process.
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It answers 2 questions

  1. What is the Thrasio/roll-up model, and would my brand actually get acquired by one?
  2. Which roll-ups and acquirers are actively buying D2C brands in India right now?

Read with it

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  4. The single best overview comparing GlobalBees, Mensa Brands, Upscalio and Evenflow side by side - the fastest way to understand... yourstory.com Article How These Startups Are Using the Thrasio Model to Help D2C Brands Scale YourStory
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  6. Specifically addresses the smaller, non-flagship brand's path to a roll-up acquisition - most exit content assumes you're... purshology.com Article The Exit Strategy: How Small Indian D2C Brands Get Acquired by Roll-Up Firms purshoLOGY
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