Article

Facebook and Instagram Ads: Budgets, Costs & Schedules

Meta · Meta for Business Free Beginner

Meta's own pricing and budgeting primer spells out the actual platform minimums, so you know the floor before you decide your real, tuition-sized number.

  • Minimum daily budgets differ by objective: as low as $1/day for impression based delivery, $5/day when optimizing for clicks or conversions.
  • Meta recommends running a campaign for at least six days before judging results.
  • Budget and schedule can be set at either campaign or ad set level, which changes how spend is distributed.
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The question it answers

  1. How much budget do I actually need to start Meta ads for my brand in India?

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