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From Startup to Scale: Myntra's Zero-Commission Model Is Powering India's Next D2C Wave

YourStory Free Intermediate India

Covers Myntra Rising Stars, the zero-commission onboarding track for emerging D2C brands, genuinely useful if you're early-stage and fashion/beauty/lifestyle, since it changes the math on whether Myntra is affordable pre-scale.

  • Myntra Rising Stars (MRS) waives commission for eligible emerging D2C brands
  • Brands report Myntra becoming their second-largest channel after owned D2C within a few years
  • Strategic account management is available as a paid service layer on top
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The question it answers

  1. Is getting onto Myntra harder than Flipkart? What do I actually need?

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