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#GoingD2C Webinars: An Indian D2C Brand's Guide to Tap the Cross-Border Opportunity

Inc42 · inc42.com Free Intermediate India

Features Tilfi Banaras founder Udit Khanna on scaling a luxury Indian textile brand to 30+ countries via direct-to-consumer, not marketplaces, the clearest India case study for own-store-first global.

  • Tilfi Banaras scaled Banarasi weaves direct-to-consumer to 30+ countries
  • Story and craft differentiation reduced reliance on marketplace discovery
  • Real founder account of what an own-store global strategy takes
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The question it answers

  1. How did an Indian brand like Tilfi Banaras sell direct to 30+ countries from its own store?

Read with it

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