Article

Greenwashing No More, ASCI Guidelines for Environmental Claims & CCPA Draft Guidelines

Lexology Free Intermediate India

A law-firm-written summary that lays out both ASCI's self-regulatory Green Guidelines and the parallel CCPA draft rules, useful because green claims in India are being policed on two fronts at once, not just one.

  • Covers both ASCI Green Guidelines and CCPA draft greenwashing rules
  • Explains what counts as an 'environmental claim' broadly, not just obvious ones
  • Notes overlap and gaps between advertising self-regulation and consumer-protection law
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The question it answers

  1. Can I call my packaging 'eco-friendly' or 'sustainable' on my product page without getting into trouble?

Read with it

  1. The primary source, straight from ASCI, read this before any secondary summary so you know exactly what 'substantiate with... ASCI Article Guidelines for Environmental/Green Claims, Press Release ASCI
  2. Good for the real enforcement examples, naming actual Indian brands fined for 'natural'/'chemical-free' claims that didn't hold... Outlook Business Article ASCI Moves To Curb Greenwashing With New Guidelines Outlook Business
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