Article

Guidelines for Environmental/Green Claims, Press Release

ASCI Free Beginner India

The primary source, straight from ASCI, read this before any secondary summary so you know exactly what 'substantiate with robust data' means in the regulator's own words.

  • Official effective-date and scope of the Green Guidelines
  • Defines what counts as an absolute vs comparative environmental claim
  • States that future 'green' promises need an already-existing actionable plan
Open on ascionline.in ↗

The question it answers

  1. Can I call my packaging 'eco-friendly' or 'sustainable' on my product page without getting into trouble?

Read with it

  1. A law-firm-written summary that lays out both ASCI's self-regulatory Green Guidelines and the parallel CCPA draft rules, useful... Lexology Article Greenwashing No More, ASCI Guidelines for Environmental Claims & CCPA Draft Guidelines Lexology
  2. Good for the real enforcement examples, naming actual Indian brands fined for 'natural'/'chemical-free' claims that didn't hold... Outlook Business Article ASCI Moves To Curb Greenwashing With New Guidelines Outlook Business
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