Article

How to Find a Niche in a Crowded Market

BDC · Business Development Bank of Canada Free Beginner

A balanced take that also covers the too-narrow failure mode - useful counterweight to the 'go narrower' advice everywhere else, since a niche can also be too small or too hard to reach to build a real business.

  • Covers both too-broad and too-narrow failure modes, not just one side
  • Practical checklist for evaluating whether a niche is reachable and monetisable
  • Written from a small-business lender's perspective, grounded in real viability, not just brand theory
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The question it answers

  1. How do I know if my niche is too narrow to matter or too broad to stand out?

Read with it

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