Article

How to Measure Influencer Marketing ROI in 2026

Improvado · improvado.io Free Intermediate

Moves past 'likes and reach' into the actual attribution stack - promo codes, UTMs, multi-touch models and a real ROI formula - that separates founders who guess from founders who know which creators to fire. The clearest non-vendor explainer of what 'measuring ROI' concretely means.

  • ROI = (Revenue - Cost) / Cost x 100 - track it per creator, not just per campaign.
  • Unique codes/UTMs/affiliate links are the baseline; multi-touch attribution is the upgrade.
  • Awareness-only creators can still be worth it if you're tracking search and brand lift, not just last-click sales.
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The question it answers

  1. How do I measure influencer ROI properly instead of just tracking likes and reach?

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  3. Hosted by Prateek Panda of Phyllo, a creator-economy infrastructure company with deep India roots, this is founders and... open.spotify.com Podcast IMpulse - The Influencer Marketing Podcast Prateek Panda (Phyllo)
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