Podcast

IMpulse - The Influencer Marketing Podcast

Prateek Panda (Phyllo) · open.spotify.com Free Intermediate India

Hosted by Prateek Panda of Phyllo, a creator-economy infrastructure company with deep India roots, this is founders and platform operators talking shop on what actually works in influencer and affiliate programs, not agency theory. Biweekly and binge-able for pattern-matching across brands and platforms.

  • Founder and platform-operator interviews on running creator programs at scale.
  • Covers brand safety, attribution and the economics of paying creators.
  • Good way to hear how practitioners actually talk about the category, in their own words.
Listen on Spotify ↗

It answers 2 questions

  1. How do I build a repeatable influencer program instead of just sending free products and hoping for posts?
  2. How do I measure influencer ROI properly instead of just tracking likes and reach?

Read with it

  1. Upfluence runs affiliate-and-influencer stacks for thousands of D2C brands, and this guide is the clearest playbook for turning... upfluence.com Article D2C Influencer Marketing Strategy Upfluence
  2. GRIN is the category-defining creator-and-affiliate management platform for e-commerce - brands on it reportedly drove billions... grin.co Tool GRIN - Creator Management Platform GRIN
  3. Moves past 'likes and reach' into the actual attribution stack - promo codes, UTMs, multi-touch models and a real ROI formula -... improvado.io Article How to Measure Influencer Marketing ROI in 2026 Improvado
  4. A free, ready-to-edit contract covering deliverables, usage rights, payment terms and disclosure - the one document most Indian... meltwater.com Template Social Influencer Contract Template (Free Download) Meltwater
  5. The default Shopify affiliate app for Indian D2C brands starting out - the free tier gives you unlimited affiliates,... goaffpro.com Tool GoAffPro - Affiliate & Referral Marketing for Your Store GoAffPro
eChai Partner Brands The partnership →