Article

Mastering Unit Economics and Pricing for D2C Success

Razorpay Rize · RizeVault (Razorpay) Free Intermediate India

Ties unit economics directly to Indian D2C cost structures, COD/RTO rates, marketplace commissions, gateway fees, rather than a generic global framework you'd have to adapt yourself.

  • Breaks down unit economics with Indian D2C-specific cost lines (COD, RTO, marketplace fees)
  • Connects pricing decisions directly to margin math
  • Written for founders pricing their first SKUs, not analysts
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It answers 2 questions

  1. What does a healthy CM1 / CM2 / CM3 actually look like for an Indian D2C brand?
  2. What unit economics numbers should I actually be tracking every week, CM1, CM2, contribution margin?

Read with it

  1. A reference list broader than just CM1/CM2, useful once you've got the basics down and want to know what an actual CFO would... CFO Matrix Article D2C Unit Economics: 16 Metrics Every E-commerce Startup Should Know CFO Matrix
  2. A structured framework for CM1/CM2/contribution margin thinking that applies directly to a D2C brand regardless of market, the... Eightx Article Ecommerce Unit Economics 2026: The Complete Founder's Framework Eightx
  3. Video Contribution Margin - CM1, CM2, CM3 | Startup Sarthak Ahuja
  4. Goes one level deeper than a formula: it rebuilds the contribution-margin income statement for a real D2C P&L, so you can... polaranalytics.com Article Contribution Margin Ratio, Per Unit & Income Statement: The Complete DTC Breakdown Polar Analytics
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