Article

Meta Conversions API (Developer Documentation)

Meta · Meta for Developers Free Intermediate

Post-iOS14, CAPI is the difference between an ad account that learns and one that flatlines, and this is the canonical reference. Even if your developer implements it, you should understand server-side events and deduplication so you can tell whether it's set up right.

  • Sends events server-side to bypass browser/iOS tracking loss
  • Run pixel + CAPI with matching event IDs so Meta deduplicates
  • Reference for the setup your dev or Shopify app actually does
Open on developers.facebook.com ↗

The question it answers

  1. Why do Meta and Google both claim credit for the same sale?

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