Article

Mobile Optimized Checkout Flows

Razorpay · razorpay.com Free Intermediate India

Most Indian D2C traffic is mobile, and this is Razorpay's own guidance on where mobile checkouts specifically lose people, worth reading alongside Baymard's more general research for the India-specific mobile angle.

  • Mobile checkout abandonment consistently runs higher than desktop despite mobile being the majority of traffic.
  • Payment-method ordering (UPI first, not buried under cards) measurably affects mobile conversion.
  • Page-load speed at the payment step has an outsized effect on mobile drop-off.
Open on razorpay.com ↗

It answers 2 questions

  1. How do I get more customers to pay online instead of COD, and cut my RTO rate?
  2. How do I optimise UPI at checkout, what's the difference between UPI intent and collect, and why do my UPI payments keep failing?

Read with it

  1. The deepest independent usability research base on why carts get abandoned - the '70% abandonment' figure and specific checkout... baymard.com Article E-Commerce Cart & Checkout Usability Research Baymard Institute
  2. Cashfree's own live pricing page, broken out by payment method (cards, UPI, net banking, EMI, international cards), the fastest... cashfree.com Tool Payment Gateway Charges: Lowest Pricing & UPI Payment Gateway Fees in India Cashfree
  3. The most India-specific, tactic-by-tactic RTO playbook we found, address intelligence, pincode-level courier routing, and... hillteck.com Article How to Reduce RTO in Ecommerce: The Complete Guide for Indian D2C Brands HillTeck
  4. A second, independent playbook to cross-check against HillTeck's, useful because RTO-fix vendors all have a product to sell,... vyora.ai Article How to Reduce COD Returns for Indian D2C Brands, Complete Playbook Vyora
  5. GoKwik explaining its own thesis, address pre-fill, RTO risk-scoring baked into checkout, COD-to-prepaid nudges, directly. Read... gokwik.co Article One-Click Checkout That Actually Converts GoKwik
  6. The clearest technical explanation of why UPI Intent out-converts Collect, from the gateway that actually routes the... razorpay.com Article UPI Intent vs Collect: Which One Actually Works Better? Razorpay
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