Article

Pre-Launch Marketing: 10 Ways to Build Hype

Shopify · Shopify Blog Free Beginner

Shopify's own playbook for building a store's opening-day audience before a single sale happens, written for someone with no team and no ad budget yet. A practical starting checklist rather than a theory piece.

  • Ten concrete pre-launch tactics from teaser content to email capture
  • Frames launch day as the payoff of weeks of groundwork, not a standalone event
  • Written for solo founders, not marketing teams
Open on shopify.com ↗

It answers 2 questions

  1. How do I build an audience before I even have a product ready to sell?
  2. What's the fastest way to start a WhatsApp/Instagram following before I even have inventory?

Read with it

  1. Explains exactly why moving every early buyer onto a WhatsApp broadcast list matters for repeat orders in India, given the... Aasaan Article Grow Your D2C Brand on WhatsApp, Instagram & Facebook Aasaan
  2. Gives an actual rupee number for demand-testing (a small ad spend sent straight to a WhatsApp number) instead of vague advice... Growwwtech Article How to Start a D2C Brand in India 2026: Complete Guide Growwwtech
  3. The clearest short framework for choosing which single channel to bet on for your first 100 orders instead of spreading effort... Medium Article The Bullseye Framework for Getting Traction Gabriel Weinberg
eChai Partner Brands The partnership →