Tool

Project Zero | Sell on Amazon

Amazon Free Intermediate

The official self-service counterfeit-removal tool, free once you're Brand Registry-enrolled, this is the primary weapon against fakes on Amazon, straight from the source.

  • Self-service search-and-remove tool for counterfeit listings
  • Requires Brand Registry enrollment (registered or pending trademark)
  • Includes automated background scanning beyond manual searches
Open on sell.amazon.com ↗

The question it answers

  1. How do I get my brand onto Amazon Brand Registry and Project Zero to fight counterfeits?

Read with it

  1. Confirms that India is a real enforcement priority for Amazon, not an afterthought market, useful context for how seriously to... Domain-b Article Amazon Strengthens Anti-Counterfeit Efforts in India with Expanded Enforcement Capabilities Domain-b
  2. Clarifies the difference between Amazon's three overlapping brand-protection programs, which is genuinely confusing, useful... Velocity Sellers Article Amazon Brand Protection Stack: Project Zero vs Transparency vs IP Accelerator in 2026 Velocity Sellers
eChai Partner Brands The partnership →