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The Nik Sharma Stack

Nik Sharma (via 1800DTC) · 1800dtc.com Free Intermediate

A well-known operator's actual tool-by-tool stack - Klaviyo for email, Gorgias for support, Smartrr for subscriptions, Okendo for reviews - built from 100+ hours talking to DTC founders. Useful as a sanity check for whether your own stack is missing an obvious job.

  • Each tool is tied to one specific revenue or retention job, not installed 'just in case'.
  • Support and subscriptions are treated as revenue tools, not cost centres.
  • A good model for how to think in 'jobs to be done' rather than app categories.
Open on 1800dtc.com ↗

It answers 2 questions

  1. What's the must-have app stack for a brand-new D2C store on Shopify?
  2. Are subscription and loyalty apps worth adding, and which ones should I look at?

Read with it

  1. A tested, category-by-category walkthrough of what a lean, high-performing Shopify stack actually looks like in 2026 - reviews,... consio.ai Article Must-Have Shopify Apps for E-commerce in 2026 (Tested) Consio
  2. The rare app-stack guide that starts from what Shopify does not handle out of the box for Indian sellers - COD management,... thed2cpulse.com Article Best Shopify Apps for Indian D2C Brands 2026 The D2C Pulse
  3. A direct pricing and feature breakdown of the three subscription options every DTC founder ends up considering, including the... loopwork.co Article Shopify Subscriptions vs Recharge vs Loop: The 2026 Comparison Loop
  4. An India-headquartered loyalty option worth a look specifically if you're already Zoho-native, since it ties loyalty data into... zoho.com Tool Zoho Thrive - Customer Loyalty Program Software Zoho
  5. Gorgias has a vested interest in the support layer, but this guide is genuinely useful as a plain-English map of how commerce... gorgias.com Article A User-Friendly Guide to Ecommerce Tech Stacks Gorgias
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