Article

A User-Friendly Guide to Ecommerce Tech Stacks

Gorgias · gorgias.com Free Beginner

Gorgias has a vested interest in the support layer, but this guide is genuinely useful as a plain-English map of how commerce core, marketing, support and fulfilment tools should connect - and where a help desk fits into that picture rather than sitting off to the side.

  • Frames the stack as connected layers - commerce, CRM/email, support, fulfilment - not a random app list.
  • Support tooling is positioned as a revenue lever (order edits, refunds in-ticket), not just a cost centre.
  • Good primer before shortlisting a specific help desk vendor.
Open on gorgias.com ↗

It answers 2 questions

  1. What's the must-have app stack for a brand-new D2C store on Shopify?
  2. What's the best customer support / help desk tool for a D2C brand, and does it need to handle WhatsApp?

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