Report

The State Of India's D2C Brands: Findings From The Hunt For India's Fastest-Growing D2C Brands

Inc42 (FAST42, with Shiprocket) · Inc42 Free Intermediate India

Real category data from 1,000+ Indian D2C applicants rather than opinion, beauty & personal care, F&B, and fashion dominate the field, with BPC posting the highest median revenue. It also flags that tier-2/3 cities now drive most online orders, which matters when you decide who your first product is really for.

  • Beauty & personal care, F&B, and fashion are the three most common (and fastest-growing) D2C categories in India
  • Beauty posts the highest median revenue among applicants
  • Tier-2/3 India accounts for the majority of online orders, design your product and price for them
Open on inc42.com ↗

The question it answers

  1. Which product categories are actually good for a new D2C brand in India right now?

Read with it

  1. A first-cheque, high-engagement consumer fund focused on F&B, personal care and apparel/lifestyle - the kind of investor who... sauce.vc Tool Sauce Sauce.vc
  2. Frames where India's D2C ecosystem is headed next - full-stack, quick-commerce-integrated, no longer just 'brands selling... inc42.com Article D2C 3.0: The New Rules Of India's D2C Economy Inc42
  3. Fireside's Kanwaljit Singh has backed Mamaearth, boAt, Yoga Bar and Vahdam, so his read on where headroom remains, ayurveda,... Forbes India Article You Can Still Build Many Hundreds, If Not Thousands, Of Brands In India: Kanwaljit Singh Kanwaljit Singh (Fireside Ventures) via Forbes India
eChai Partner Brands The partnership →