Article

You Can Still Build Many Hundreds, If Not Thousands, Of Brands In India: Kanwaljit Singh

Kanwaljit Singh (Fireside Ventures) via Forbes India · Forbes India Free Beginner India

Fireside's Kanwaljit Singh has backed Mamaearth, boAt, Yoga Bar and Vahdam, so his read on where headroom remains, ayurveda, wellness, home, specialty tea, premiumising FMCG, carries real weight. A morale-and-map read for anyone worried every good category is already taken.

  • India still has room for hundreds of new brands where consumer insight meets execution
  • Premiumisation and category expansion (ayurveda, wellness, home, tea) are the open lanes
  • Startups' edge is speed of launch and iteration versus incumbents
Open on forbesindia.com ↗

The question it answers

  1. Which product categories are actually good for a new D2C brand in India right now?

Read with it

  1. A first-cheque, high-engagement consumer fund focused on F&B, personal care and apparel/lifestyle - the kind of investor who... sauce.vc Tool Sauce Sauce.vc
  2. Frames where India's D2C ecosystem is headed next - full-stack, quick-commerce-integrated, no longer just 'brands selling... inc42.com Article D2C 3.0: The New Rules Of India's D2C Economy Inc42
  3. Real category data from 1,000+ Indian D2C applicants rather than opinion, beauty & personal care, F&B, and fashion dominate the... Inc42 Report The State Of India's D2C Brands: Findings From The Hunt For India's Fastest-Growing D2C Brands Inc42 (FAST42, with Shiprocket)
eChai Partner Brands The partnership →