SaaS startups in Dubai

Talal Bayaa, Tarek Bayaa & Brian Habibi

** Founded 2013, Bayzat is an all-in-one HR, payroll, benefits and health-insurance SaaS. It started as an insurance-comparison tool and expanded into a full HRIS now serving 4,000+ companies and 250,000+ em...

** Dubai-founded (2012) "work-life" HR-tech platform bundling HR management, payroll, employee benefits and insurance in one cloud product for Middle East businesses. One of the region's most established HR-...

** Comfi is a B2B BNPL / invoice-financing SaaS platform that embeds directly into invoicing and accounting tools SMEs already use (Wafeq, Zoho Books, ERPs), letting vendors offer buyers payment flexibility ...

Ahmed Saad & Baha Galal

** Founded 2013 (Egypt), Dubai-headquartered Crowd Analyzer is an Arabic-first social-media monitoring / martech SaaS analyzing conversations for sentiment and relevance. Raised $3.5M+ Series A led by Saudi'...

William Zeqiri & Nick Miller **[FLAG: HQ relocated to London]

** Founded in Dubai in 2015 by ex-Dubai Holding VP William Zeqiri, Fresha is a beauty/wellness marketplace + booking-and-payments SaaS for salons and spas. Reached $1B+ unicorn valuation in 2026 on an $80M K...

** UAE/Dubai-based fintech simplifying payments and financial operations for MENA SMEs. Raised a $3.4M round (2024) led by 4DX Ventures with the Dubai Future District Fund. A homegrown SME-payments player.

** Dubai-based SME spend-management platform (smart corporate cards + expense automation). Raised a $7M pre-Series A co-led by Shorooq Partners and Augmentum Fintech, following a $12M seed. Competes with Ala...

Armin Moradi & Jonathan Lau

** Founded 2021, Qashio is a B2B spend-management platform issuing smart corporate cards and automating expense/AP workflows with embedded financing and rewards. It claims to be the UAE's first fintech to is...

Nadim Alameddine

** Founded 2019, Wafeq is an accounting, invoicing and financial-compliance SaaS for MENA SMEs and accountants (invoices, payroll, inventory, VAT-ready reporting). In December 2024 it closed a $7.5M Series A...

** Founded 2018 (Business Central Towers, Dubai Media City), Yomly is a cloud-based HR and payroll SaaS built for GCC compliance — onboarding, payroll, performance, self-service mobile. Reports 60,000+ users...