Pune

Marketing Strategies for Startups: Pune edition

Name: Marketing Strategies for Startups: Pune edition
Start: 2024-03-09T16:00:00+05:30
End: 2024-03-09T18:00:00+05:30
Location: Ideas to Impacts Baner, 1st Floor, Lane 3, Near Vijay Sales, Pallod Farms, Baner, Pune, Maharashtra 411045.

<div>We'll have candid panel conversation with founders and marketing leaders. It will be followed by open pitches from early stage founders. </div>

We'll have candid panel conversation with founders and marketing leaders. It will be followed by open pitches from early stage founders.

Saturday, 9 March 2024

4:00–6:00 PM IST

Ideas to Impacts Baner, 1st Floor, Lane 3, Near Vijay Sales, Pallod Farms, Baner, Pune, Maharashtra 411045.

Pune

Hosts & speakers 9

Malav Warke Host

Founder & CEO · Creatosaurus

Anita Nerkar Speaker

Head - Marketing, BiofuelCircle

Nidhi Thakkar Speaker

Marketing Consultant

Richa Singh Speaker

Co-Founder, Happinetz & Blogchatter

Shikha Pakhide Speaker

Founder & CEO, ShikhaShikz Marketing

Amit Chavan

Co-founder CTO @ Vibtree

Harsha Bhurani

Founder · Hummingbird Talent ( An eChai Company )

Jitendra Lakhwani

Co-Founder & CEO - Mantras2Success

Megha Verma

Founder · Growth Iris

Starting Up

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Failure, pivots & shutdowns My co-founder wants to pivot and I don't. How do we break the deadlock? A founder split on direction is really a split on what you each believe the evidence...

Founder-led sales How do I write cold emails and LinkedIn messages that founders actually get replies to? A cold message gets replied to when it is obviously written for one specific person...

Incubators, accelerators & competitions If I stack a grant, an incubator, and an accelerator, how much equity and control am I really giving up? Grants and most government incubators take no equity, which makes them the cheapest...

Finding & shaping ideas How do I find a problem worth solving in an industry I have never worked in? Being an outsider is not fatal, but you have to close the knowledge gap fast and...

Finding a co-founder How do I bring on a co-founder who's still at a job or in college without getting burned? Do the paperwork before they touch the codebase. Someone employed elsewhere may have an...

Finding & working with developers I'm non-technical, do I actually need a technical co-founder? If you're building a technology product for the long haul, yes: agencies and...

Business models explained How does a marketplace actually make money and solve the chicken-and-egg problem? Marketplaces earn a take rate (a % of each transaction), so your revenue is GMV times...

Co-founder agreements & equity How does founder equity actually get taxed in India, and will I owe tax the moment I get my shares or when I sell? If you subscribe to founder shares at par at incorporation, there is usually no tax...

Naming your startup & domains How do I check if a name is legally free to use in India (trademark)? Before you fall in love with a name, do a quick free knockout search on the Indian...

Founder-led sales How do I keep a clean sales pipeline and track deals when I am the only salesperson? You do not need a fancy CRM on day one, but you do need one honest place where every...

Polls

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Essentials Where does your team chat all day?

+35

WhatsApp 22 votes · 42%

Microsoft Teams 12 votes · 23%

Google Chat 6 votes · 12%

Slack 5 votes · 10%

Zoho Cliq 3 votes · 6%

Discord 1 vote · 2%

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AI Which tool do you vibe code with most?

+10

Claude Code 16 votes · 64%

Cursor 3 votes · 12%

Lovable 3 votes · 12%

v0 1 vote · 4%

Windsurf 1 vote · 4%

Rocket 1 vote · 4%

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Operations Where do you get your team's health insurance?

HDFC ERGO 2 votes · 40%

ICICI Lombard 1 vote · 20%

Star Health 1 vote · 20%

Through a broker 1 vote · 20%

Plum 0 votes · 0%

Onsurity 0 votes · 0%

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Operations Which courier partner ships your orders?

Shiprocket 1 vote · 33%

Blue Dart 1 vote · 33%

DTDC 1 vote · 33%

Delhivery 0 votes · 0%

Ecom Express 0 votes · 0%

Xpressbees 0 votes · 0%

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Essentials Where does your team keep passwords and secrets?

Google Password Manager 6 votes · 55%

Apple Passwords 3 votes · 27%

LastPass 1 vote · 9%

Dashlane 1 vote · 9%

1Password 0 votes · 0%

Bitwarden 0 votes · 0%

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Money & Legal Which bank do you use and recommend for your startup?

+23

ICICI Bank 13 votes · 36%

HDFC Bank 9 votes · 25%

Kotak Mahindra Bank 8 votes · 22%

IDFC First Bank 2 votes · 6%

State Bank of India 1 vote · 3%

Yes Bank 1 vote · 3%

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Money & Legal How have you funded your business so far?

Bootstrapped 13 votes · 87%

Angel investors 1 vote · 7%

A VC firm 1 vote · 7%

AngelList or LetsVenture syndicate 0 votes · 0%

Venture Catalysts or 100X.VC 0 votes · 0%

An accelerator 0 votes · 0%

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Sales & Marketing What runs your marketing automation?

HubSpot 1 vote · 25%

MoEngage 1 vote · 25%

Others 1 vote · 25%

Retner.ai 1 vote · 25%

Customer.io 0 votes · 0%

Braze 0 votes · 0%

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Essentials Which email service runs your work inbox?

+19

Google Workspace 20 votes · 61%

Microsoft 365 (Outlook) 6 votes · 18%

Zoho Mail 6 votes · 18%

Superhuman 1 vote · 3%

Titan 0 votes · 0%

Neo 0 votes · 0%

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Operations Where does your team work from?

Our own office 4 votes · 44%

Work from home 4 votes · 44%

DevX 1 vote · 11%

WeWork 0 votes · 0%

Awfis 0 votes · 0%

91springboard 0 votes · 0%

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Asks

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Partnerships & BD I'm looking for a strategic partner in my space. Darshan Thakkar

Product & UX Product leader\managers\owners, looking to collaborate on a market research effort for my startup. Need... Chaitanya Joshi

Looking for an open-source video generator for education/ career development program. Riya Shah

Planning Solo Founders Socials at eChai across cities. A lot of founders are building alone. Different... Jatin Chaudhary

Marketing & brand I’m currently exploring opportunities in Ahmedabad. I have 11+ years of experience in Food FMCG and... Chinmay Parekh

Partnerships & BD Looking for a professional video studio in Delhi for a long-term partnership — not a standard booking. We... Mr Mujtaba

Partnerships & BD I'm looking for resellers or agency partners. I'm open to co-marketing or a partnership with another... Pragnesh Shah

Looking forward to connecting with startup folks in Ahmedabad who play cricket. We are hosting eChai... Jatin Chaudhary

Fundraising & investors I'd value help building a tight list of the right investors to approach. Sudheer Panyam

Mentorship & advice I'm looking for a small peer group of founders to think with. Also need mentoring support from... Vivart Patel

Podcasts

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Mozilla Head of Firefox on The Future of Agentic Browsers & Open Internet | Ajit Varma | E300 The Product Podcast

I Turned This Spreadsheet Into a $30K/Month Micro-SaaS Starter Story

How to Build a Self-Improving Company with AI Y Combinator

Eric Volmar (Stanford University) - A New Entrepreneurship Playbook [Entire Talk] Stanford eCorner

Leading JetStream's $34M Seed to Give Enterprises the AI Blueprint The Logan Bartlett Show

Andrew Warner on Good Morning America Mixergy

China Open-Source, Compute Arms Race, Reordering Global Trade | BG2 w/ Bill Gurley and Brad Gerstner BG2 Pod

The value of hard work - Advice for young people | Don Lincoln and Lex Fridman Lex Fridman Podcast

Why India Is THE Leading Emerging Market for Public Investing | Kevin on The Desi VC The Desi VC

⚡️Every product of the future will be a living system — Ronak Malde, Trajectory.ai Latent Space

Books

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Powerful Patty McCord

Hatching Twitter Nick Bilton

Escaping the Build Trap Melissa Perri

Chaos Monkeys Antonio Garcia Martinez

Good to Great Jim Collins

Made to Stick Chip Heath and Dan Heath

Antifragile Nassim Nicholas Taleb

The Inmates Are Running the Asylum Alan Cooper

Marketing Management Philip Kotler

Tribal Leadership Dave Logan, John King, and Halee Fischer-Wright

Watchlist

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Film The Social Network The most influential founder film for a generation on cofounders, equity and speed.

Film Tetris A surprisingly tense lesson on licensing, deal structure and global business.

Miniseries The Dropout Essential viewing on the line between bold vision and fraud, and how investors and...

Docuseries Abstract: The Art of Design Excellent on craft, taste and how design shapes products and brands.

Film The Wolf of Wall Street A loud lesson on sales energy, culture and where ambition turns toxic.

Film Bazaar An Indian markets drama on ambition, mentorship and the cost of winning.

Miniseries Devs Explores founder power, secrecy and the moral weight of world changing technology.

TV Series Mismatched Features a young woman determined to build her own app, which speaks to early founder...

Documentary Print the Legend A real time look at hardware startups, funding pressure and founder fallout.

Film Padman A social entrepreneurship story about solving a real problem against ridicule and...

AI tools

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Research & search Consensus

Coding Lovable 1 founder use it

Video & audio HeyGen

Assistants Le Chat

Research & search Elicit

Video & audio Pika

Coding Aider

Research & search You.com

Coding Cline

Data & analytics Julius

eChai Partner Brands

eChai Ventures partners with select brands as their growth partner. Together we explore new ideas, open doors, and build momentum across the startup ecosystem.

Naapbooks