Cover for No More Guessing: How Consumer Insights Shape Winning Startups

No More Guessing: How Consumer Insights Shape Winning Startups

In the fast-paced world of startups, assumptions can be costly. Success isn’t built on guesswork—it’s built on understanding real users, their needs, and their behaviors.

Join Shipra Bhutada, Founder & Director of User Research at UCC, as she unpacks how consumer insights can be the game-changer for your startup. Learn how to move beyond intuition, validate your ideas with the right research, and design products that truly resonate with your market.

Whether you’re early-stage, at MVP, or scaling, this discussion will equip you with practical ways to use consumer insights for smarter decisions, stronger investor pitches, and products that win.

Why attend?
- Discover how to replace assumptions with evidence.
- Learn frameworks for validating ideas early.
- Walk away with actionable strategies to apply immediately.

Perfect for founders who want to reduce risk, attract investors, and build products users love.