Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- Names the exact tells (Tailwind blue, card-in-card, bounce animations) so you can hunt them down. smoothui.dev Article · How Founders Use AI AI design slop: why AI-generated UI looks generic, and the fix SmoothUI
- A checklist with visual examples you can run against your own screens. gendesigns.ai Article · How Founders Use AI Why your AI-generated UI looks bad: 15 mistakes and how to fix every one GenDesigns
- An honest first-person build log of going from slop to shippable. alexlavaee.me Article · How Founders Use AI Why my AI-generated UI looked generic (and how I fixed it) Alex Lavaee
- A working designer's step-separated workflow: direction in text first, code second. pub.towardsai.net Article · How Founders Use AI How I design UI with help of AI tools, without ending up with slop Nishkarsh Gupta
- Developer-level fixes for the giveaway patterns AI code ships with. dev.to Article · How Founders Use AI How to fix the AI-generated look in your frontend Alan West (DEV)
- A practical loop: generate with guardrails, critique, fix the worst issue, repeat. dev.to Article · How Founders Use AI How to break the AI-generated UI curse A. Shokn (DEV)
- How to encode your design decisions as rules an AI agent can actually consume. designsystemscollective.com Article · How Founders Use AI Design systems for the vibe-coding era Anna Arteeva (Design Systems Collective)
- A tooling map for keeping AI output consistent across every screen. intodesignsystems.com Guide · How Founders Use AI The vibe coding stack for design systems, plus 15 resources Into Design Systems
- A ready template for documenting component decisions your AI agent cannot infer. designmd.directory Guide · How Founders Use AI DESIGN.md for shadcn/ui DesignMD Directory
- The strategic argument for why sameness is now a product risk, not just an aesthetic one. medium.com Article · How Founders Use AI AI is turning every new app into the same boring product Aakash Gupta
- The investor view: when execution is commoditized, distinct design is what differentiates. thevccorner.com Article · How Founders Use AI Taste is the new moat and design decides which startups survive The VC Corner
- How to actually train taste: exposure, iteration, and caring what good feels like. medium.com Article · How Founders Use AI Taste is the only moat: surviving the AI flood Eric M. De Castro
- The sharpest strategic interview on where human designers fit as AI eats production work. stratechery.com Article · How Founders Use AI An interview with Figma CEO Dylan Field about design and AI Stratechery (Ben Thompson)
- Two people who shaped startup design culture on what founders should still own. figma.com Article · How Founders Use AI Dylan Field and Garry Tan on design, AI, and the power of locking in Figma
- Argues AI raises the bar for the hire: easier making means knowing what to make matters more. medium.com Article · How Founders Use AI The founding designer: hiring your first designer in the age of AI Sunit Singh
- Why AI startups in particular win by making design a day-one strategic seat. thenextweb.com Article · How Founders Use AI Tingyu Su on treating the founding designer as a strategic hire The Next Web
- Rigorous, hype-free assessment of what AI design tools still cannot do. nngroup.com Article · How Founders Use AI AI design tools are marginally better: status update Nielsen Norman Group
- A designer's-side view that helps founders understand what they are actually buying when they hire. benvsthemachine.substack.com Article · How Founders Use AI The prototype trap: how designers are accidentally undermining themselves on AI Ben (Ben vs The Machine)
- A product-led lens on when taste needs a full-time owner. productled.com Article · How Founders Use AI Taste is the new moat: building in the age of AI with Typeform ProductLed
- The market context for why design hires got more strategic, not obsolete. forbes.com Article · How Founders Use AI Why taste is Silicon Valley's new competitive moat Forbes (Josipa Majic)
- Survey-backed look at which early hires AI actually displaces (hint: not judgment roles). mercury.com Article · How Founders Use AI How AI is influencing early roles at startups Mercury
- Investor guidance on sequencing hires when AI covers the early design work. hsgcap.com Article · How Founders Use AI How to build your startup team in the age of AI HSG
- The skeptical rebuttal, useful before you overpay for 'taste' in a hire. medium.com Article · How Founders Use AI Taste is the new moat, and that's the problem Ruiqi Zhou
- The most engineering-credible checklist for hardening an AI-built app. stack.convex.dev Guide · How Founders Use AI 6 steps before taking your vibe-coded app to production Convex
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →