Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- Weekly practical lessons from the founder of a mobile vibe-coding company. newsletter.vibecodeapp.com Guide · How Founders Use AI Learn to Vibe Code newsletter Riley Brown (VibeCode)
- Google's account of the redesigned Stitch: an infinite canvas, screens linked into a playable flow, and DESIGN.md for design... blog.google Article · How Founders Use AI Introducing “vibe design” with Stitch Google (Rustin Banks, Google Labs)
- A critical review so you know Stitch's ceiling before relying on it. index.dev Article · How Founders Use AI Google Stitch review: AI UI design tool features, pros and cons Index.dev
- A time-boxed build plan for a first working mobile app. digia.tech Guide · How Founders Use AI How to build a mobile app with AI in 30 minutes Digia
- The best single workflow for brand-consistent AI imagery: moodboards, style refs, iteration. lennysnewsletter.com Guide · How Founders Use AI Mastering Midjourney: consistent, beautiful brand imagery without complex prompts Lenny's Newsletter
- The official feature that turns scattered generations into a coherent visual identity. docs.midjourney.com Guide · How Founders Use AI Midjourney moodboards documentation Midjourney
- What changed and how to combine personalization with brand style. updates.midjourney.com Article · How Founders Use AI Midjourney profiles and moodboards update Midjourney
- First-party map of everything Magic Studio now does, from copy to video. canva.com Article · How Founders Use AI Canva's biggest AI launches Canva
- Workflow-level guidance, not just feature tours. academy.smarterx.ai Guide · How Founders Use AI Canva's Magic Studio: a practical guide for marketers SmarterX (Marketing AI Institute)
- Gamma's own founder-specific deck workflow, including iteration by chat. gamma.app Guide · How Founders Use AI How startup founders can build an AI-powered pitch deck efficiently Gamma
- A candid landscape of product-image tools, including competitors. photoroom.com Article · How Founders Use AI 6 best AI tools for product photography Photoroom
- An investor-side comparison of deck tools beyond Gamma. qubit.capital Article · How Founders Use AI 8 AI pitch deck generator tools founders use to raise Qubit Capital
- A VC's honest take on when Gamma decks impress and when they read as templated. valueaddvc.com Article · How Founders Use AI Gamma review: best AI presentation builder for founders and VCs Value Add VC
- A design-school review that separates real logo tools from image generators. designlab.com Article · How Founders Use AI Best AI logo generators, reviewed Designlab
- Professional creative agency's ranking, including licensing and file-format gotchas. superside.com Article · How Founders Use AI The 14 best gen AI logo generators Superside
- Copy-ready prompts that produce concept-quality logo directions fast. superside.com Guide · How Founders Use AI 20 best AI prompts for logo design (Midjourney) Superside
- Current head-to-head of the three tools most founders end up choosing between. rangy.ai Article · How Founders Use AI Best AI logo generators: Recraft, Ideogram, Looka Rangy
- Settles the wordmark-versus-vector question with side-by-side outputs. rangy.ai Article · How Founders Use AI Ideogram vs Recraft for logos: honest verdict Rangy
- A second opinion on the same matchup, with workflow recommendations. maginary.ai Article · How Founders Use AI Recraft vs Ideogram: AI design tools compared Maginary
- A full identity exploration in Midjourney, from moodboard to direction. medium.com Article · How Founders Use AI How to use Midjourney to design a brand identity Fahim Bin Omar
- An India-based roundup with worked examples for each tool. officechai.com Article · How Founders Use AI 24 best AI tools for logo design, with examples OfficeChai
- One person actually ran the tools head-to-head instead of paraphrasing feature lists. medium.com Article · How Founders Use AI I tested 30+ AI logo generators and ranked the top 9 Anangsha Alammyan
- A structured course covering naming, color research, and logo generation end to end. skillshare.com Course · How Founders Use AI Branding with AI: name your brand and design a strong logo with ChatGPT + Canva Ronny Hermosa (Skillshare)
- The same skill set with a certificate format if you prefer guided projects. coursera.org Course · How Founders Use AI Name your brand and design a logo with ChatGPT + Canva Coursera
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →