Explore · The library

Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. Follows the lost clicks to where demand actually went, which is the strategic question. tryanalyze.ai Article · How Founders Use AI AI Overviews Reduce Clicks by Up to 58% (And Where Those Searches Actually Go Now) Analyze AI
  2. A meta-review of twelve CTR studies so you are not anchored on one dataset. ideava.com Article · How Founders Use AI Google AI Overviews Are Crushing CTRs: What 12 Studies Reveal IDEAVA
  3. Turns the AI Mode shift into a concrete content plan: what to write, what to stop writing. digitalapplied.com Guide · How Founders Use AI Content Strategy for AI Overviews: Post-I/O Guide Digital Applied
  4. The early warning report that framed the whole CTR conversation. searchengineland.com Article · How Founders Use AI New data: Google AI Overviews are hurting click-through rates Search Engine Land
  5. Tracks Google's own responses and product changes after the CTR backlash. seo-kreativ.de Article · How Founders Use AI AI Overviews Traffic: 58% CTR Drop and Google's Response SEO Kreativ
  6. A trusted analytics teacher's 15-minute custom channel group setup, screenshots included. orbitmedia.com Guide · How Founders Use AI How to Track AI Referral Traffic (and Leads) in GA4 Orbit Media (Andy Crestodina)
  7. Includes the exact regex covering every major AI referrer, ready to paste. swydo.com Guide · How Founders Use AI The Agency Guide to Tracking AI Traffic in GA4: Setup, Regex Patterns, and More Swydo
  8. Combines setup instructions with benchmark conversion data in one read. asklantern.com Article · How Founders Use AI AI referral traffic: sources, conversion rates & GA4 tracking Lantern
  9. Covers the dark-AI-traffic problem: 35-70% of AI sessions arrive without referrers. authoritytech.io Guide · How Founders Use AI How to Track AI Search Traffic in GA4: Full Setup Guide Authority Tech
  10. The 94-site ecommerce study that gives you a defensible conversion benchmark. searchengineland.com Article · How Founders Use AI ChatGPT ecommerce traffic converts 31% higher than non-branded organic search Search Engine Land
  11. The peer-reviewed counterpoint showing lower ecommerce conversion, keeping your expectations honest. pubsonline.informs.org Article · How Founders Use AI ChatGPT Referrals to E-Commerce Websites: How Do LLMs Compare Against Traditional Channels? Marketing Science (Kaiser & Schulze)
  12. Explains the mechanism: AI pre-qualifies buyers before they ever reach your site. pixis.ai Article · How Founders Use AI Why AI Search Traffic Converts at 4-5x: What the Data Actually Shows Pixis
  13. A real single-site case study with the messy details dashboards hide. seerinteractive.com Article · How Founders Use AI Case Study: 6 Learnings About How Traffic from ChatGPT Converts Seer Interactive
  14. Reframes your KPI stack for the AI era: share of voice and pipeline over sessions. growthunhinged.com Article · How Founders Use AI Traffic is no longer a reliable growth metric Kyle Poyar (Growth Unhinged)
  15. Adds conversion-event tracking on top of the channel group so you measure leads, not visits. abmatic.ai Guide · How Founders Use AI Track AI Referral Traffic in GA4: Setup and Conversion Abmatic
  16. An independent consultant's concise version if you want the setup done in one sitting. nadiamohamed.me Guide · How Founders Use AI Track AI Referral Traffic in GA4: Setup Guide Nadia Mohamed
  17. A founder publicly sharing his AI-referral numbers, the benchmark everyone quotes. x.com Thread · How Founders Use AI ChatGPT now refers 10% of new Vercel signups Guillermo Rauch (Vercel)
  18. A quick alternative walkthrough including the no-setup filter method for a first look today. fatjoe.com Guide · How Founders Use AI This Is How To Track AI Traffic (in GA4) FATJOE
  19. Explains how ChatGPT ranks products: metadata quality, price, availability, and seller status. openai.com Article · How Founders Use AI Powering Product Discovery in ChatGPT OpenAI
  20. The actual front door: where you apply and submit your product feed. chatgpt.com Guide · How Founders Use AI Power product discovery in ChatGPT (merchant portal) OpenAI
  21. The exact feed spec your developer needs, straight from the source. developers.openai.com Guide · How Founders Use AI Product Feeds Specification: Agentic Commerce OpenAI
  22. Explains how shopping results are generated and why they are not ads. help.openai.com Guide · How Founders Use AI Shopping with ChatGPT Search (help article) OpenAI
  23. Perplexity's own explanation of its shopping experience and one-click checkout. perplexity.ai Article · How Founders Use AI Shop like a Pro: Perplexity's AI shopping Perplexity
  24. A practical walkthrough of joining Perplexity's free merchant program. webfx.com Article · How Founders Use AI Meet the Perplexity Merchant Program: What Ecommerce Stores Need to Do WebFX

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The hubs

Starting Up Find an idea, validate it, build, and land your first customers. 1327 questions GTM Go-to-market, from breaking in to how the best teams do it. 379 questions D2C Building a direct-to-consumer brand, India-first. 512 questions Wealth Paying yourself, ESOPs, secondaries, and de-risking founder wealth. 165 questions How Founders Use AI How founders actually put AI to work, mapped topic by topic. 360 questions Glossary Plain-language definitions of the startup and VC terms you'll hit. 425 terms
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