Explore · The library

Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. Argues campaign landing pages are a different job than full-stack app builders. medium.com Article · How Founders Use AI Lovable Is Worth $6.6B. Our 3-Person Landing Page Startup Is Still Winning. Adi Leviim
  2. First-party framing of the tradeoffs, useful to read against the independents. replit.com Article · How Founders Use AI Replit vs Lovable (Replit's own comparison) Replit
  3. From a CRO tool company: prompts covering landing page copy and offer tests. optimonk.com Guide · How Founders Use AI 34 ChatGPT Prompts for Marketing OptiMonk
  4. A PPC agency's practical launch briefing: formats, eligibility, and setup. adventuremedia.ai Article · How Founders Use AI ChatGPT Ads Launch 2026: Everything US Businesses Need to Know AdVenture Media
  5. The most complete written reference on OpenAI's ad platform so far. 2pointagency.com Guide · How Founders Use AI ChatGPT Advertising: The Complete 2026 Guide 2Point Agency
  6. Performance-marketing lens on bidding, placement, and early numbers. launchcodex.com Article · How Founders Use AI ChatGPT Ads Are Live: A Complete Breakdown Launchcodex
  7. Covers costs and current limitations without the hype. jollygoodweb.com Article · How Founders Use AI ChatGPT Ads: What Advertisers Need to Know in 2026 Jolly Good Web
  8. Step-by-step account setup through ads.openai.com for a first campaign. stubgroup.com Guide · How Founders Use AI How to Advertise on ChatGPT: The Complete Guide StubGroup
  9. Puts AI-platform ads in context against your existing Google spend. digitalapplied.com Article · How Founders Use AI AI Search Advertising: ChatGPT vs Google vs Perplexity Digital Applied
  10. The full map of where ads can now run across AI products. stackmatix.com Article · How Founders Use AI Advertising on AI Platforms: The Complete 2026 Landscape Stackmatix
  11. Background on the Perplexity ads experiment before it was shut down. stackmatix.com Article · How Founders Use AI Perplexity vs Google: What Marketers Need to Know About Perplexity Advertising Stackmatix
  12. Rare actual CPC and ROI data from AI-search ad campaigns. dataslayer.ai Article · How Founders Use AI Perplexity Ads for Marketers: First Results, CPCs and ROI Data Dataslayer
  13. The industry-press account of why one major AI player rejected ads entirely. campaignlive.com Article · How Founders Use AI Perplexity Pulls the Plug on Ads, Citing Trust Concerns for AI Campaign US
  14. OpenAI's own positioning of the channel, reported independently. marketingdive.com Article · How Founders Use AI What Defines ChatGPT Ads? 'Super Intentional' Users, OpenAI Tells Cannes Marketing Dive
  15. A global digital agency's strategic guidance on entering the channel. monks.com Article · How Founders Use AI The Answer Engine Battles: Navigating the ChatGPT Ad Rollout Monks
  16. Founder-specific mistakes list: generic homepages, weak attribution, wrong mental model. blog.mean.ceo Article · How Founders Use AI ChatGPT Ads in 2026: 7 Questions, Mistakes, and Insider Tips for Founders MEAN CEO blog
  17. Walkthrough of the self-serve Ads Manager from a founder's seat. blog.mean.ceo Article · How Founders Use AI Insider Guide to OpenAI's ChatGPT Ads Manager and Its Benefits for Founders MEAN CEO blog
  18. The skeptical counterweight: early advertisers still lack solid performance proof. blog.mean.ceo Article · How Founders Use AI ChatGPT Ads Pilot Issues Revealed as Advertisers Lack Proof of Results MEAN CEO blog
  19. A European agency view on fitting ChatGPT ads into a performance mix. csw.agency Article · How Founders Use AI ChatGPT Ads: New Opportunities for Performance Marketing CSW Agency
  20. Where measurement is going: from dashboards to agents that act on attribution. triplewhale.com Article · How Founders Use AI Meet Moby 2: AI That Does the Work for You Triple Whale
  21. The official launch detail on attribution, MMM, and incrementality in one engine. prnewswire.com Article · How Founders Use AI Triple Whale Unveils the AI Operating System for Ecommerce (Moby 2) Triple Whale (PR Newswire)
  22. An independent hands-on review rather than vendor marketing. practicalecommerce.com Article · How Founders Use AI Triple Whale's Moby AI Gets Things Done Practical Ecommerce
  23. Vendor-written but usefully detailed comparison of the two main options. triplewhale.com Article · How Founders Use AI Triple Whale vs. Northbeam: Attribution and Measurement Compared Triple Whale
  24. Automated incrementality testing finally priced for mid-size brands. northbeam.io Article · How Founders Use AI Introducing Incrementality by Northbeam: Automated Lift Testing You Can Trust Northbeam

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The hubs

Starting Up Find an idea, validate it, build, and land your first customers. 1327 questions GTM Go-to-market, from breaking in to how the best teams do it. 379 questions D2C Building a direct-to-consumer brand, India-first. 512 questions Wealth Paying yourself, ESOPs, secondaries, and de-risking founder wealth. 165 questions How Founders Use AI How founders actually put AI to work, mapped topic by topic. 360 questions Glossary Plain-language definitions of the startup and VC terms you'll hit. 425 terms
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